Born in the United Kingdom—during Michael Jordan’s first NBA game– and raised between the States and England, Valley used participation in sports as a way to quickly adapt and build strong relationships. After excelling in various sports on both sides of the Atlantic and seeing behind the scenes during frequent professional sports arena visits, the business of sports and entertainment captured her interest at a young age.
While attending Florida A&M University for both undergrad and graduate school, regardless of the number of introductions as Natasha-Nicole, classmates in every course attended and student organization assigned the nickname London as if it were its first mention. So, a brand was born.
After earning a Bachelor’s degree in Political Science with a Journalism/PR minor and a Master’s in Public Administration, London Nicole further developed her public relations skills by interning for Celebrity Publicist, Krystle Coleman, (NFL athletes, Slip-n-Slide Records; Trina, Rick Ross, Plies, and Carmelo Anthony’s record label), as well as Askia Fountain, Timeless Entertainment /Compound Entertainment (Ne-Yo’s label). As a result, Fountain became one of London’s first clients, and Coleman offered a Strategic Business deal. The entrepreneur also accredits her knowledge in branding solutions to Kansas.com / Yahoo!, where she was handpicked to execute sports related projects.
With expanding knowledge and experience in public relations and branding, London Nicole is a brand who builds lasting creative solution bridges for professional athletes, sports agents, entertainers, business owners and lifestyle brands.