London Nicole
Publicity Creator. Brand Accelerator. Visionary. Fireball since the lemonade stand. Natasha-Nicole “London” Valley has become a go-to expert behind the scenes in the sports, entertainment and lifestyle arenas.

Born in the United Kingdom—during Michael Jordan’s first NBA game– and raised between the States and England, Valley used participation in sports as a way to quickly adapt and build strong relationships. After excelling in various sports on both sides of the Atlantic and seeing behind the scenes during frequent professional sports arena visits, the business of sports and entertainment captured her interest at a young age.

While attending Florida A&M University for both undergrad and graduate school, regardless of the number of introductions as Natasha-Nicole, classmates in every course attended and student organization assigned the nickname London as if it were its first mention. So, a brand was born.

After earning a Bachelor’s degree in Political Science with a Journalism/PR minor and a Master’s in Public Administration, London Nicole further developed her public relations skills by interning for Celebrity Publicist, Krystle Coleman, (NFL athletes, Slip-n-Slide Records; Trina, Rick Ross, Plies, and Carmelo Anthony’s record label), as well as Askia Fountain, Timeless Entertainment /Compound Entertainment (Ne-Yo’s label).  As a result, Fountain became one of London’s first clients, and Coleman offered a Strategic Business deal. The entrepreneur also accredits her knowledge in branding solutions to Kansas.com / Yahoo!, where she was handpicked to execute sports related projects.

With expanding knowledge and experience in public relations and branding, London Nicole is a brand who builds lasting creative solution bridges for professional athletes, sports agents, entertainers, business owners and lifestyle brands.  



Influences public perception using strategic communication tools such as press releases, media pitching, press kit creation, event planning, tour publicity, crisis management and other public relations practices.

Brand Consultant

Ensures brand cohesiveness and protection, branding development tools such as image consulting, website consulting and personal branding.

Media Trainer

Structures message development using in-person and online media training, on the court/field sports media training, media training workshops, social media training, print/radio/TV interview preparation, red carpet assistance and crisis communications consulting.

Social Media Specialist

Creates social media campaigns, along with social media management and trend monitoring while keeping a consistent brand voice.

Creative Director

Collaborates with brands to connect a sense of cool from the initial vision of a project, product or campaign, to the execution and marketing.

Problem Solver

Protects brands through crisis management tools such as reputation management, online reputation management, social media reputation management, target audience perception assessment, media coaching and crisis communications.

  •    So, adidas has been trying to make sleeved jerseys a thing since its debut in 2011 with the Golden State Warriors. According to the brand, the “adizero short sleeve NBA uniform system” is a revolution created to combine performance and aesthics. Although everyone from Steph Curry to Dirk Nowitzi called the sleeved option ugly […]
  • #midweekmotivation Jackie Joyner-Kersee came in last place in her first competition on a community center team. LAST. She went on to become an Olympic Gold Medalist and one of the greatest female athletes of all time. Clearly, it’s not about how you start. Champions stay in their lane. photo credit: me, during the London 2012 […]
  • Training camp is here, so it’s about that time to prepare your NBA lists on Twitter and hit follow a few times across platforms to enhance this season’s experience. You probably already receive alerts for Adrian Wojnarowski’s tweets to stay updated on league transactions, browse through Darren Rovell’s random financial findings, and view looks uploaded […]
  •    Because of social media I often receive emails, DMs and “pick your brain” coffee requests from college students and industry newbies inquiring about my experience working with professional athletes. Although the questions vary, here are my thoughts on the common themes:   1. Must LOVE sports: It sounds obvious, but it is so important […]
  • The sun always seems to shine a little differently on the MLB’s Opening Day. Growing up I spent many summer days in Turner Field cheering on the Braves and although the team basically changed overnight, baseball is back! Note: Now, in sports digital media I’m a pretty neutral sports fan. : ) Tagged: baseball, MLB, […]



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